Advertising Power

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extend do you agree or disagree?

In our times, with the ubiquitous advertisements shown on television, the sales of goods have surged dramatically. There are those who contend that those advertisements incite consumers to purchase unnecessary items. In this sense, whether advertisements are selling product which are in the real needs is yet to be ascertained.

First and foremost, being advertised by popular singers and renowned actors, products are notably in great demand amongst youngsters. Needless to say, youngsters purchase these products impulsively and are obvious to the necessity of buying these items. Hence, the green generations spend plenty of their disposable income on products advertised by their favourite singers or actors in order to give support to their idols.

From another stance, sterling quality and appealing appearance of the products promoted in advertisements lure consumers and drive them to purchase those products without enough consideration. Furthermore, advertising campaigns establish a trend of buying particular item, which influences individuals to purchase it. Time and again, high sales of a product are not a real need of society.

Ultimately, a staggering number of individuals claim that it is consumers’ choice to make the decision of purchasing goods. One of the remarkable observations coming from research findings is that advertising is one of the causative factors of customers’ buying habits. Hence, individuals purchase products based on their own spending habits, in addition to allocating enough disposable income as their buying power.

By and large, it is axiomatic that consumers have their own purchasing critter. Consequently, they will not be simply swayed by advertisements. On the basis of my observation, it may be imperative to ban advertising targeted on children as they are unable to fathom their own needs.



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